What's in a Name?

1. The Most Advertised word in the world. Imagine your company name at every  along every Highway in the Country... Now imagine your name at every entry to every public building ... now imagine your name on a sign even in the corridors of your competitor's office.  is everywhere! 

2. Must be illuminated by law. Now imagine your Company's name up in Lights. The  sign must be illuminated in every public building. Talk about Name Recognition! 

3.  suggests "SAFE PASSAGE". One of the first things I look for when finding my room in a high-rise hotel or airplane is the nearest  sign. Customers have already identified this sign to mean a "Safe Passage." And isn't this what we offer? 

4. Strategically Located The word  is located everywhere -- even in the office of every other real estate company ... just think about this from a recruiting standpoint! 

5. Subliminal effect. There is a tremendous impact when prospects have had contact with our corporate name literally millions of times. It has entered their subconscious. They believe they see our signs everywhere -- because they do. 

6. Memory is the real purpose of advertising. If Memory is our goal -- and it typically takes a minimum of 7 to 11 "hits" of our advertising to implant in our prospects' memory - just think of the memory potential for , with prospects seeing the word everywhere they go. Now our mission is to link the word  to Real Estate -- we are well on our way in this regard and would love your help! 

7. The Seller is making an  The word  appeals to sellers because that is exactly what they are doing -- making an  from their home -- looking for a safe passage from one place to another. And if you like listings, can you use this name in a powerful way? 

8. Paid for with Other People's Money!! It would literally cost billions of dollars to have your company's name have the saturation that we have. Yet this name recognition and "advertising" is being paid with other people's money! 

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